Tri Star 640 Case
Tri Star 640 Case Dr. Gupta University of Massachusetts Isenberg School of Management GROUP 6 · Maurice Bucknor · Abdoulaye Camara · Cynthia Martin · Stavros Memtsoudis · Sundeep Shukla Executive Summary In the mid 1960’s The Lockheed Corporation decided to join the competitive but growing market of commercial aircraft manufacturing. Lockheed enthusiastically introduced its plans for a wide-body aircraft, the TriStar, to rival products developed by Boeing and McDonnell Douglas. The TriStar had a range of approx. 6340 miles and a speed of between 600-700mph (1). However, the 400-passenger state-of-the-art plane project was initially challenged with production delays and then with staggering preproduction expenses of about $900 million dollars. After having based their planning on very optimistic assumptions including capturing 35-40% of the wide-body aircraft market, Lockhe...